Vol. 28 No. 4 (2024), Articles
Vol. 28 No. 4 (2024)

Fair-Play And Fair-Trade Tactics In Dental Services

Articles
Published 2025-10-07
Malina POPA
1University of Medicine and Pharmacy "Victor Babeș" Timisoara, Faculty of Dentistry, Department II; Eftimie Murgu Sq., 300041,Timisoara Romania
Ramona Amina POPOVICI
Department of Management and Communication in Dental Medicine, Department 1, Faculty of Dental Medicine, Victor Babes University of Medicine and Pharmacy of Timisoara, Eftimie Murgu Sq., 300041,Timisoara Romania
Dana Emanuela PITIC
Department of Management and Communication in Dental Medicine, Department 1, Faculty of Dental Medicine, Victor Babes University of Medicine and Pharmacy of Timisoara, Eftimie Murgu Sq., 300041,Timisoara Romania
Andreea Mihaela KIS
Department of Management and Communication in Dental Medicine, Department 1, Faculty of Dental Medicine, Victor Babes University of Medicine and Pharmacy of Timisoara, Eftimie Murgu Sq., 300041,Timisoara Romania
MD Sorana Cornelia LIXANDRU DOHOTARIU
National Institute of Health Services Management, Bucharest, Romania
MD Mariana POSTOLACHE
National Institute of Health Services Management, Bucharest, Romania
MD Marius CIUTAN
National Institute of Health Services Management, Bucharest, Romania
Serban TALPOS
1University of Medicine and Pharmacy "Victor Babeș" Timisoara, Faculty of Dentistry, Department II; Eftimie Murgu Sq., 300041,Timisoara Romania
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Keywords

fair-play
fair-trade
dentistry

Abstract

INTRODUCTION. The concept of fair play involves fair and transparent practices in relations with patients, staff and business partners, ensuring an environment of trust and respect, and the concept of fair trade refers to equitable commercial transactions, which respect the rights of suppliers and ensure decent working conditions.
THE PURPOSE of this research is to analyze and evaluate fair-play and fair-trade tactics applicable to the management of dental services
CONCLUSIONS. The achievements of the present research, obtained both from the theoretical analysis of the literature and the conceptual framework regarding fair-play and fair-trade, and from the interpretation of data collected from a sample of dentists, provide a complex and, at the same time, provocative picture of the current state of the profession
The study confirms the hypothesis that there is a gap between the declared ethical values and those effectively internalized in the management of dental practice.

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