Perception Of Leadership In The Dermato-Cosmetics Industry Among Professionals

Abstract

INTRODUCTION: The dermato-cosmetic industry is at the intersection of
dermatology, cosmetology and pharmaceutical research, being characterized by
rapid innovation, increased competition and strict regulations. In this context,
organizational leadership influences the strategic performance, adaptability and
sustainability of companies. The study aimed to analyze the perception of the
influence of leadership in the management of dermato-cosmetic products in
Romania.
MATERIALS AND METHODS: A quantitative-descriptive study was
conducted, with exploratory elements, by applying a structured online
questionnaire, between March and May 2025. The batch included 72 responses
from companies active in the field of cosmeceuticals in Romania. The data were
analyzed using descriptive statistics and Pearson correlation methods. Results:
The predominant perceived leadership style was laissez-faire (29.2%), followed by
transformational (27.8%) and participative (22.2%) leadership. The average
leadership effectiveness score was 2.94/5, indicating a moderate to low level of
organizational satisfaction. The main business strategies identified were
competitive pricing (31%) and product portfolio innovation (24%). Less than half
of the respondents reported constant adaptation to market feedback, and internal
communication and digital marketing support were predominantly evaluated
negatively. No significant correlation was identified between professional
experience and the perception of leadership effectiveness (r=-0.038; p>0.05).
CONCLUSIONS: The results highlight the need to strengthen active,
transformational leadership oriented towards communication, innovation and
strategic adaptability in the Romanian dermato-cosmetic industry.