Vol. 29 No. 2 (2025), Articles
Vol. 29 No. 2 (2025)

Ethical and Deontological Considerations on Marketing Strategies in Dental Medicine

Articles
Published 2025-06-30
Andreea-Mihaela KIS
Department of Management and Communication in Dental Medicine, Department I, Faculty of Dental Medicine, “Victor Babeș” University of Medicine and Pharmacy of Timișoara
Iustin OLARIU
Department of Dentistry, Faculty of Dental Medicine, “Vasile Goldiș” Western University of Arad
Laria Maria TRUSCULESCU
Department of Management and Communication in Dental Medicine, Department I, Faculty of Dental Medicine, “Victor Babeș” University of Medicine and Pharmacy of Timișoara
Ramona-Amina POPOVICI
Department of Management and Communication in Dental Medicine, Department I, Faculty of Dental Medicine, “Victor Babeș” University of Medicine and Pharmacy of Timișoara
Dana Emanuela PITIC
Doctoral School, “Victor Babeș” University of Medicine and Pharmacy of Timișoara
Adina FEHER
Doctoral School, “Victor Babeș” University of Medicine and Pharmacy of Timișoara
Andreea SALCUDEAN
Department of Bioethics, Deontology and Medical Communication, “George Emil Palade” University of Medicine, Pharmacy, Science and Technology of Târgu Mureș
Dan Cristian BUTAȘ
Department of Bioethics, Deontology and Medical Communication, “George Emil Palade” University of Medicine, Pharmacy, Science and Technology of Târgu Mureș
MD Georgeta POPOVICI
National Institute of Health Services Management, Bucharest
MD Marius CIUTAN
National Institute of Health Services Management, Bucharest
MD Mariana POSTOLACHE
National Institute of Health Services Management, Bucharest
Ioana Cristina TALPOS-NICULESCU
Oro-Dental Diagnosis and Ergonomics Clinic, “Victor Babeș” University of Medicine and Pharmacy, 300041 Timișoara
PDF (EN)
PDF (RO) (Romanian)

Keywords

dental marketing
medical ethics
deontology
medical advertising

Abstract

In the context of the accelerated development of the private sector and the
digitalization of medical services, marketing in dental medicine has become an
essential component of professional practice. The present study analyzes the
marketing strategies used by dentists in Romania and evaluates their degree of
compliance with ethical and deontological principles. The methodology consisted
of administering a standardized questionnaire to a sample of 45 dentists. The
results highlight the predominant use of social media (84.4%), limited
involvement in complex marketing strategies, and a high level of awareness of
ethical norms, with most respondents considering the exaggeration of treatment
benefits to be unethical (91.1%). Furthermore, 93.3% of participants support the
need for continuous ethical training. The conclusions emphasize the need to
strengthen the regulatory framework and ethical education in the context of the
digital transformations affecting dental practice.

PDF (EN)
PDF (RO) (Romanian)