Keywords
Communication
digital age
online consultations
doctor-patient interaction
dental clinic
Abstract
The role of social media in communication between doctors and patients has
become increasingly important, especially in the context of technological
evolution and the increased need for quick access to information.
Accessibility and fast and always updated information, strengthening doctorpatient
trust through positive testimonials that show the doctor's involvement, the
use of platforms for the purpose of transmitting educational information
regarding disease prevention through videos, infographics or live sessions,
adopting a healthy lifestyle, the possibility of online consultations, are just some of
the advantages of using social media in doctor-patient interaction. In a digital era
in which social media plays a central role in everyday life, the effective
management of communication with patients on these platforms can bring
multiple benefits, but also involve certain challenges. Communication with
patients through social media, when done correctly, can significantly improve the
patient experience and contribute to their education and support.